A rules engine that turns your dispatch logic into consistent action

The same rules apply to every booking, team and site, without anyone having to memorise them.

Execute your freight strategy automatically across every shipment.

If your dispatch decisions still rely on someone in the warehouse remembering which carrier handles which lane, you already know how that ends. Strategy drifts across the team. New carriers take weeks to roll out. The freight plan you signed off in the boardroom isn’t always the one running on the floor.

Solved with MachShip

Orchestrate fixes that.

You define the logic, including weight thresholds, delivery zones, service priorities, cost targets, carrier performance and customer-specific requirements then MachShip applies it to every shipment, every time. B2B and B2C run through the same engine, so your pallet flow into stores and your parcel flow to consumers follow the same rules, whether you’re fulfilling from DC, fulfilling from store or drop shipping. One pane of glass across the road and air, every site, every team.

How it works

Define the logic once. We apply it everywhere.

Write the rules once and every shipment after that makes the call for you.

Rules at any granularity

Weight, zone, service priority, cost, carrier performance or customer-specific requirements. Set the logic as broad or as detailed as your strategy needs.

B2B and B2C in one engine

Pallet flow into stores. Parcel flow to consumers. Same engine, same rules, including fulfil-from-store, fulfil-from-DC and drop ship models.

Update once, apply forward

A new carrier, a lane shift, a new customer requirement. Update the rule and every future shipment follows the new logic automatically.

One pane of glass

Centralised execution across road, air, every fulfilment model and your own-fleet operations. One view, one source of truth for every routing decision.

Orchestrate

It’s in the stats.

Freight at this volume means countless routing decisions and making each one by hand is how a strategy quietly drifts. Orchestrate turns your freight strategy into rules the platform applies to every shipment, the same way every time.

25,000+

200M

Items shipped through MachShip

500+

Over 500 Carriers. The largest carrier network across Australia and New Zealand.

Customers

Discover how MachShip tackles freight management challenges.

Radio Parts sought a multi-carrier freight solution that could integrate directly with their existing Business Central environment - without disrupting the workflows their teams already relied on.

My Eco Group provide sustainable products to Australia's largest retailers. Join us as we explore the impacts using MachShip has had on their supply chain in partnership with Navia.

Connectors

Routing across 500+ carriers, B2B and B2C.

Orchestrate runs across MachShip’s full carrier network, including pallet, parcel, road and air, with the same rules engine handling B2B dispatch and B2C fulfilment in one place.

Your questions answered

How granular can the rules get?

As granular as your strategy needs. Rules can run on weight, delivery zone, service priority, cost target, carrier performance, customer-specific requirements, or any combination. Some customers use Orchestrate at a high level for major routing decisions. Others build highly specific rules for individual lanes, customers or product types. The flexibility is the point.

Does Orchestrate handle both B2B and B2C?

Yes, and the same engine runs both. Pallet flow into your stores, parcel flow to consumers, fulfil-from-store, fulfil-from-DC, drop ship. All of it routes through one set of rules. That dual-channel breadth is what sets Orchestrate apart from rules engines built for parcel or pallet alone.

Can I change my freight strategy without rebuilding all the rules?

Yes. New carrier coming online? Lane shifting to a different provider? Customer requirements changing? Update the rule once and every future shipment follows the new logic automatically. No re-training the dispatch team, no reconfiguring carrier portals.